Hair treatment

Market trends and Fragrance proposal:
Hair care, naturally!
MIXING CONCEPT OF NEW AND NATURAL
For naturally beautiful hair










A style for each head : classic bobs, bangs, the layered look, asymmetric cuts, glamorous curls and sassy hairdos, stylists offer a broad overview of trends this season.

Hair care brands are on the move with strategies to develop daily routines and specialized product lines aimed at maintaining and treating all types of hair problems. It is, indeed, the best way to boost a market that is still struggling to take off.

New hair product lines include at least one conditioner and are now investing in development of either masks or other non-rinse hair treatment products in order to vitalize sales. This new segment may be small yet looks quite promising, with a turnover (€ 37.9 million) up 5.9% in February 2010, according to IRI.
Garnier has kicked off to a great start by moving to the top position for shampoos sales. Its success can be attributed to the Ultra Doux line, which has been enhanced by a range of cocoa butter and coconut oil based products, as well as growth of the famous Fructis line. The brand continues the renovation of its pillars. After having revamped the Nutri Repair line, it’s now the turn of the Color Resist line, hair care range enriched with grape seed oil and acai berries.

All major brands in hair care are presenting new products. Procter has launched, under the Pantene line, a platform called Nature Fusion, to meet customers’ demand on organic.

For Unilever, Timotei is back with new signature, packs and formulas that relay concept of natural extracts coming from all corners of the world (acai, macadamia nuts or rice oils).

"All hair care brands and lines conveying messages of organic or natural concepts are experiencing strong growth," explains Amelia Copin, Brand Leader at Unilever Hair & Skin. Dove brand supports its range Divine Curls. Le Petit Marseillais dry hair line of products has been renovated with new packs and new formulas integrating Shea milk and honey. (translated from excerpt LSA 04/2010)
 
HAIR CARE, NATURALLY
Product lines for Dry Hair
Our Floressence perfumers have developed a range of fragrance compositions largely inspired by the “simply natural” concept, as opposed to “high sophistication” concepts, favorites in recent years. In this brochure, you will find a selection of diversified olfactory notes each reminiscent of fragrances found in nature around us. The top selling point set forth by manufacturers of hair products in this category is to propose formulas that nourish and repair dry and damaged hair and regenerate and heal flyaway brittle and frizzy hair. An example, in this category, brands like Timotei and Le Petit Marseillais present shampoos that are rich in natural and creamy extracts.
Our fragrance:
35210C AVOCADO-SHEA BUTTER- HONEY
abounds in rich and voluptuous fragrant notes, all synonymous of natural comfort and emollient ingredients 
Our fragrance:
5263 NUTS & AVOCADO
is composed of tender nutty naturally nourishing notes evoking rich and deep moisture and echoing silky soft sensations
This original fragrance compound has been formulated specifically with raw material from our own production fields beautifully highlighting the softness of our Ylang Supreme. This emblematic flower scent, soft and sensual, comes from our distillation plant in the Comoros Islands.
Our fragrance:
35317 YLANG VANILLA
is composed of a feminine floral note mixed with a touch of yummy vanilla, quite original!
 
   
Product lines for Normal Hair
Product lines for Coloured Hair
The top selling point set forth by manufacturers of hair products in this category is to propose formulas that give a shiny and healthy natural glow with promises of deep softness and nourishment. This is the largest and most represented category of hair products in the market, with giants like L’Oréal, Unilever and Procter & Gamble. The top selling point set forth by manufacturers of hair products in this category is to propose formulas that extend color brightness & intensity and protect natural hair shine. Brands like Kérastase and Elsève Color Vive are big leaders in this market presenting highly technical formulas and textures.
Our fragrance:
35265 LYCHEE ROSE PEARLS
suggests the brightness of sunshine and
the softness of the queen of flowers
Our fragrance:
35277 POMEGRANATE - ACAI BERRY
is easily associated to rich pigment coloration because it is composed of red berries, easily recognizable natural fruity notes
Our fragrance:
34348C ALOE PULP
is reminiscent of green prairies and
fresh morning dew
Our fragrance:
35278 CRANBERRY -
ARGAN OIL - BLACKBERRY

inspires a comfortable sensation thanks to the rich and voluptuous argan oil
scent and the intensity of the
sweet and sour red berries
This original fragrance compound has been formulated specifically with raw material from our own production fields using original Grapefruit Supreme to accentuate the clean feel associated with citrus notes.
 
Our fragrance:
35316 GREEN TEA GRAPEFRUIT
offers surprisingly fresh citrus notes flirting softly with relaxing tea notes whilst spruced up by spicy ginger.
   
     
Product lines for Easy-to-Style Hair
Product lines for Oily Hair & Dandruff
The top selling point set forth by manufacturers of hair products in this category is to propose formulas that facilitate combing and styling, repair split ends and promise a silky smooth finish to straight hair. This hair category has been addressed primarily by ethnic type and Asian brands, like the Japanese giant Kao with its Asiance line. The top selling point set forth by manufacturers of hair products in this category is to propose formulas that strengthen and help heal oily hair and scalp and eventually purify and eliminate  dandruff problems. Worldly renowned Head & Shoulders is the big leader in this market, which, like the brand Pantène, invests greatly in highly technical formulations.
Our fragrance:
35266 BAMBOO-GRAPE
embodies aquatic notes to suggest a naturally flowing, sleek texture
Our fragrance:
21265B WHITE TEA & MINT
expresses fresh green notes of mint and tea and recalls morning freshness and natural vigor
Our fragrance:
35193 RICE PEARLS & SILK
inspires the softness of
a silky, delicate vei
l
Our fragrance:
34902 CLAY-THYME-SAGE
composed with aromatic notes of sage and thyme, it supports the sensory recognition of a curative treatment
 
 
This original fragrance compound has been formulated specifically with raw material from our own production fields subliming the fruity squeaky clean notes with the strength of our very powerful Spearmint Supreme.
Our fragrance:
35315 PENTA MINT
evokes an immediate sense
of sparkling freshness
   
     
 
 
OUR FRAGRANCE PROPOSITION SUMMARY FOR YOUR HAIR CARE PRODUCTS
Type of hair association
References
Name
Dry Hair
35210C
AVOCADO-SHEABUTTER-HONEY
35263
NUTS & AVOCADO
35317
YLANG VANILLA
Normal Hair
35265
LYCHEE ROSE PEARLS
34348C
ALOE PULP
35316
GREEN TEA GRAPEFRUIT
Coloured Hair
35277
POMEGRANATE-ACAI BERRY
35278
CRANBERRY-ARGAN OIL-BLACKBERRY
Easy-to-Style Hair
35266
BAMBOO-GRAPE
35193
RICE PEARLS & SILK
Oily Hair & Dandruff
21265B
WHITE TEA AND MINT
34902
CLAY-THYME-SAGE
35315
PENTA MINT
 
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